DIGITAL MARKETING

  1. Digital Marketing Basics :
  • Basics Of Advertising
  • What Is Digital Media?
  • Digital Media VS Traditional Media
  • Benefits Of Digital Marketing
  • Latest Digital Marketing Trends
  • Digital Media Marketing Platforms
  • Digital Marketing Strategy For Websites
  • Types Of Websites And CMS Tools
  • Ecommerce Website Development

SEO – Search Engine Optimization

2.Basics Of Search Engine Optimization :

  • What Is Search Engine Optimization?
  • How The Search Engine Works?
  • How Search Engine Important For Companies?
  • Google Search Architecture
  • Ranking Methodology
  • Understanding The SERP
  • Search Operators
  • Search Algorithm Updates
  • Panda , Penguin , Hummingbird And Pigeon Update
  • Latest Search Updates And Predictions

 

   3.Google Webmaster Tools :

  • What Is GWMT
  • Adding Site And Verification
  • Setting Geo Target Location
  • Filtering Search Queries
  • External Links Report
  • Crawls Stats And Errors        
  • Google Fetch
  • Sitemaps                                                                                                                              
  • txt And Links Removal                                                          
  • HTML Suggestions
  • Content Keywords
  • Url Parameters (Dynamic Sites Only)                                                                                                                                                                                         

 

  1. Keywords Research And Analysis :
  • Introduction To Keyword Research
  • Business Analysis Process
  • Practical Case Study
  • Types Of Keywords
  • Keyword Research Methodology
  • Keyword Analysis Tools
  • Keywords Generation Ideas
  • Analysis Of Keywords Using Ad Words
  • Competitions Analysis
  • Finalizing The Keywords List

 

5.Word Press CMS  :

  • Types OF Websites
  • Why Word Press ?
  • Word Press Installation On Server
  • Understanding The Dash Board
  • Changing Te Default Settings
  • Installing And Customizing Themes
  • Content Management In WP
  • Creating Categories , Pages And Posts
  • Adding Menu To Site
  • Adding Widgets To Site
  • Installing Useful Plug in’s For Site Future’s
  • SEO Specific Plug-in’s

6.On-Page Optimization :

  • What Is On page Optimization
  • How Is On Page Optimization Important In SEO
  • Importance Of On Page Optimization
  • Google Website Guide Line’s
  • Fundamental On-Page Factors
  • Site Speed Analysis
  • Importance Of Domain Names
  • File Name Optimization
  • Static VS Dynamic File Optimization
  • URL Parameter In GWT
  • Title Tag Optimization
  • Meta Tag’s Optimization
  • How To Write Meta Description
  • Headers Optimization
  • SEO Content Writing
  • Anchor Link Optimization
  • Site Map Submission
  • Image Tag Optimization
  • Creating HTML And XML Site Maps
  • Robot . TXT And Its Importance
  • URL Redirecting Techniques (.Ht access)
  • Custom404Error Page
  • Black Hat SEO Techniques

 

7.Off Page Optimization-Link Building Strategies :

 

  • Introduction To Offsite Optimization
  • Factors Affecting Offsite Optimization
  • Importance Of  Offsite Optimization
  • Submission To Search Engines
  • Google Link Scheme Guidelines
  • Linking Building Methodology
  • Types Of linking  Methods
  • Do follow VS  No Follow  Links
  • Links Analysis Tools
  • Business Directory Submissions
  • Social Bookmarking
  • Local Business  Listing
  • Importance Of   Local  Listing
  • Submission To Google  Places
  • Ranking To Top of   Local  Results
  • Factors For  Local  Rankings
  • Blog Linking Internal  Linking
  • Using Classifieds  For  Inbound  Traffic
  • Generating Links  From QA Sites
  • Blogging And Guest  Blogging
  • Press Releases
  • Social Media Link

 

         8.Local SEO :

 

  • What Is  Local  SEO
  • Importance Of   Local  SEO
  • Submission To  Google  My  Business
  • Yelp, Yellow  Pages,  Just  Dial, GETIT.
  • Local Business  Listings
  • Factors For  Local  Rankings
  • Strategy For  Local SEO

        

        9.Penguin Update And Recovery  Process :

  • Is Your  Site Hit With Update ?
  • Tools For  Generating  Link  Reports
  • Link Pruning Process
  • Disavow Tool

       10.Reports  And  Management :

  • Website Position  Analysis
  • Website Monthly   Reports
  • Paid Tools  For  Reporting
  1. Google Analytics  For  SEO :
  • Why Use  Analytics
  • Tools For  SEO  Analytics
  • Installing Analytics  In  Site
  • Generating Reports
  • Audience, Traffic  And  Site  Reports
  • Goals And  Conversions

 

SEM Search Engine Marketing

         12.Introduction  To  Search  Engine  Marketing :

  • Benefits Of   Search  Engine  Marketing
  • Google Ad Words  VS  Microsoft  Ad Center
  • Face Book ads
  • Advertising Strategies
  • Direct Campaign  VS  Branding  Campaign

       13.Introduction To Google  Ad words  :

  • Account Creation
  • Billing Types
  • Ad words Interface
  • Basic Ad  Words  Terminology
  • Recent  Updates  In  Ad Words
  • Account Structure  In  Ad  Words
  • Limits In  Ad  Words

     14.Campaign  Setup :

  • Types Of   Campaigns
  • Search, Display,  Shopping,  Online Video
  • Location Settings  And  Advanced  Settings
  • Language , Networks  And  Devices
  • Bidding Strategies
  • Budget Settings
  • Schedule; Start  Date  , End  Date,  Ad  Scheduling
  • Ad Delivery   And  Ad  Rotation
  1. Ad Group And  Keywords  Setup :
  • Ad Groups  Structure
  • Example Ad Groups
  • Keyword Match  Types
  • Broad Match
  • Phrase Match
  • Exact Match
  • Negative Match
  • Broad Match Modifier
  • Keyword Planner
  • Keyword Research  Process

       16.Understanding  Ad Words Bidding :

  • Ad Words Auction
  • What Is  Ad   Rank
  • What Is  Quality  Score
  • Factors Affecting QS
  • Actual CPC
  • Relation Between QS  And  CPC
  • Types Of Bidding
  • Bidding Strategies

        17.Ad format and guidelines :

  • Structure Of  Ad
  • Types Of   Ad  Position
  • Character Limits
  • Landing Page   Quality
  • Best And  Worst  Ads  Examples
  • Guidelines For  Ads  Creation

 

 

      18.Ad  Extensions :

  • Location
  • Site Links
  • Call
  • App
  • Reviews
  • Call Extensions

       19.Campaigns ,  Ad   Groups  And  Keywords  Dashboard :

  • Filters And  Segments
  • Column Customization
  • Search Terms
  • Auction Insights
  • Keyword Reports
  • Automate Rules
  • Keyword Diagnosis
  • Dimensions Tab

       

 

    20.Conversion  Tracking :

  • What is Conversion
  • Types Of  Conversions
  • Implementing conversions Tracing
  • Conversation Reports
  • Practical Case Study
  • ROI Calculation

 

         21.Display AD’s  /  Remarketing /  Mobile  Marketing :

  • Setting A Display  Network   Campaign
  • Concept Of CPM And Branding
  • Type’s Of  Targeting
  • Keyword Based
  • Interest And  Remarketing
  • Topics
  • Placements Targeting
  • Demographics
  • Ad Formats  For  Display  Network
  • Display Ad  Builder
  • Display Planer  Tool
  • Remarketing Campaign
  • Dynamic Remarketing
  • Mobile APPS  Campaign
  • Mobile AD  Formats

22.Video  Marketing :

  • Importance Of   Video  Marketing
  • Setting A  Video  Campaign
  • YouTube Targeting  Methods
  • Bidding Types
  • Type Of  YouTube  AD’s
  • Reporting And  Analysis

       23.Shopping  Campaign :

  • Shopping Campaign  Setup
  • Google Merchant  Center
  • Product Group’s
  • AD Formats
  • Reporting And  Analysis

 

 

24.Ad  Words  Tools :

  • Opportunity
  • Change  History
  • Account Access  Levels
  • Display Planer 
  • AD Preview  And  Diagnosis
  • My Clint  Center

        25.AD  Words  Exam  Guidelines :

  • Ad Words Certification  Exam’s
  • Exam Format  And  Pass  Percentage
  • Sample Exam  Questions
  • Interview Questions
  • Exam Guides  In  PDF

SMM –  Social  Media  Marketing

  1. Interdiction To  Social  Media :
  • What Is  Social  Media  Marketing?
  • How It  Is  Important  In  Business?
  • How Can  Social  Media  Integrate  Into  Website?
  • Difference Between  SMM  &  SMO
  • Benefits Of  Using  Social  Media
  • Social Media Strategy
  • Social Media  Matrix  In  SEO

27.Other  Social  Media  Tools :

  • Google Trends
  • Trending Topic’s
  • Twitter Trend’s
  • Social Media  Trends
  • Hoot site
  • Buffer APP

 

  1.     Face Book  Marketing :
  • Face Book Account  Setup
  • Face Book Marketing  Options
  • Face Book Page  Setup  And  Type   Of  Pages
  • Dimensions Of  Various  FB  Elements
  • Face Book Page Management  Options
  • Face Book Content  Strategy
  • Types Of  Posts  And  Statistics
  • Face Book Insights
  • Generating Use  Engagement
  • Implementing Face Book  Share  Button
  • Implementing Face Book  Like  Box
  • Face Book Group’s
  • Face Book Apps  Integration

29.Face Book  Advertising :

  • Ads Manager
  • Types Of  Face Book  Campaigns
  • Type’s Of  Bidding
  • Audience Targeting  Methods
  • Practical Example
  • Reporting

       30.Twitter  Marketing :

  • Benefits Of  Twitter
  • Profile Creation  And  Management
  • Design The  Twitter  Page
  • Types Of  Tweets
  • Content Strategy  For  Twitter
  • #Hash tags And  It’s  Uses
  • Twitter Analytics
  • Twitter Promotions
  1. Google + Marketing :
  • Benefits Of  Google+  In  SEO
  • Creating Profile
  • Managing Connections
  • Creating Google+  Page
  • Enable Authorship  On  Site
  1. Linked In Marketing :
  • Way Us  LinkedIn
  • LinkedIn Strategy
  • Creating A  LinkedIn  Profile
  • Creating Company  Page
  • Improving Connections

       33.Other  Social  Networks :

  • Pinterest { Info  Graphics  Marketing }
  • Stumble Upon
  • Document Sharing  Networks

       34.Video  Marketing  Using  YouTube :

  • Way Use  Video  Marketing
  • Creating Account  And  Channel  In  YouTube
  • Customizing The  YouTube  Channel
  • Optimizing The  Videos  On  YouTube
  • Tips And  Tricks  For  Promotion
  • Video Marketing  Strategy  Examples
  • YouTube Analytics 
  • Monetizing The  YouTube  Cannel
  • Famous YouTube  Channel  Examples

35.Pinterest  Marketing

  • What Is  Pint rest
  • Pint rest Statistics
  • Creating A  Pinterest  Account
  • Customizing The  Profile 
  • Pinterest Strategy
  • Pins And  Links
  • Info graphics
  • Integrating Pint rest  In  Site
  • Engagement Matrices  For  Pins
  • Case Study  Of  Brands  Using  Pintresrt

36.Social  Book  Marketing

  • What Is  Social  Book  Marking?
  • Role In  Search  Engine  Optimization ?

 

37.Email  Marketing

  • Importance Of  Email  Marketing
  • Popular Email  Marketing  Software’s
  • Creating A  Subscriber  List
  • Creating An  Email  Marketing  Campaign
  • Sending News  Laters
  • Measuring The  Results

 

38.Website  Monetization –  Ad sense

  • How Ad Sense  Works
  • Ad Sense Guide Lines
  • Website Ideas For Online  Earning
  • Understanding Ad Sense Dash Board
  • Different Types  Of  Payment  Models
  • Types Of  Ad  Formats
  • How To  Choose  Correct  Ad  Formats
  • Custom Channels
  • Block Ads / Categories
  • Reporting And  Analysis
  • Ad Sense In  You Tube
  • Linking Ad Sense With  Analytics
  • Other Ad  Networks
  • Affiliate Marketing  Networks

   39.Google  Analytics  In  –  Depth

  • Why Use  Analytics
  • Tools For  Website  Analytics
  • Installing Google   Analytics
  • SEO Reporting
  • Ad Words Reporting
  • Social Media  Reporting
  • Website Reports
  • Conversion Reporting